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Integrated Marketing Communication |
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A holistic approach to marketing
Objectives: - A planning process designed to ensure that all brand contacts received by customers for products are relevant to that person and consistent over time.
- It aims to ensure consistency of message and the complementary use of media.
- It uses multiple forms of communication rather than concentrating solely on media advertising.
- The goal of selecting the elements of proposed integrated marketing communications is to create a campaign that is effective and consistent across media platforms.
We conduct Market Research and Analysis so as to develop Marketing and Communication Strategies and Concepts; We design and implement advertising campaign - pre-testing, post-testing, and encourage Public Relations - Press releases, interviews, press conference, industrial relations. Clients: -HRDC - 24/7 Sensitisation Campaign - 24/7 Festival Week -MTML - ZIS POU 1 ROUPIE Campaign -Dharna Hassija - Corporate Identity -Optique Jaufeerally - Corporate Identity -The Graduate - Corporate Identity -Aberdeen - Displays -SBI - Event Management -NPCC - Event Management for Innovators Award Night 2008
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