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Integrated Marketing Communication

A holistic approach to marketing

Objectives: 

  • A planning process designed to ensure that all brand contacts received by customers for products are relevant to that person and consistent over time.
  • It aims to ensure consistency of message and the complementary use of media. 
  • It uses multiple forms of communication rather than concentrating solely on media advertising.
  • The goal of selecting the elements of proposed integrated marketing communications is to create a campaign that is effective and consistent across media platforms.

  

We conduct Market Research and Analysis so as to develop Marketing and Communication Strategies and Concepts; We design and implement advertising campaign - pre-testing, post-testing, and encourage Public Relations - Press releases, interviews, press conference, industrial relations.

 

Clients:

  -HRDC - 24/7 Sensitisation Campaign

        - 24/7 Festival Week

  -MTML - ZIS POU 1 ROUPIE Campaign

  -Dharna Hassija - Corporate Identity

  -Optique Jaufeerally - Corporate Identity

  -The Graduate - Corporate Identity

  -Aberdeen - Displays

  -SBI - Event Management

  -NPCC - Event Management for Innovators Award Night 2008

 
 
 
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