The main responsibility of MRoad Creations Ltee laid in ensuring effective communication about the event and thereby assuring its success by making sure that the maximum number of Mauritians leave their comfort zones and preconceived ideas behind to experience first-hand what a 24 by 7 lifestyle may mean to them individually or as families. Its main thrust was a mass-media campaign orchestrated in print media, radio, television and Internet.

There were 2 television adverts of 20 and 30 seconds respectively that were aired 64 times at prime time from 23^rd July 2009 to 1^st August 2009 on the 3 TV channels and 6 radio spots that were broadcast on various public and private stations for 185 times on MBC radios, Radio Plus, Radio One and Top FM from 23^rd July to 2^nd August.

12 press adverts were scheduled during this period in all local newspapers.

TV Ads

Radio Ads

Radio Sopt1         Radio Spot2         Radio Spot3         Radio Spot4     

Press Ads