Event                                       

The 24/7 festival held in Port Louis from the 31st of July to the 2nd of August 2009 has to be contextualized within the larger paradigm of the sensitization campaign to change the mindset of the Mauritian public and promote the concept of a 24/7 economy that was launched by the Prime Minister on the 30th January 2009.

This event offered the first major instance where the above-mentioned concept was put to the test at the level of the capital city, but with a nation-wide campaign to ensure its success.

MRoad Creations Ltee was assigned Event Management Company.

The launching ceremony was held at the Municipality of Port Louis at 19.00 hrs.

Music concerts and live performance by over 150 local artists were organised on 4 different podiums:

1. The Municipality of Port Louis

2. The Jardins de la Compagnie

3. The Port Louis Waterfront

4. The Caudan Waterfront.

There were also roaming street performers on the streets and in commercial centres.