Two press-conferences were organized in the Council Room of the Municipality of Port Louis, the first one to announce the event to the Mauritian public on 09 July at 11 am and the second one on 28 July at 2 pm to give a detailed description of the activities that would take place on those 3 nights.

There were discussions and guests appearances in various talk shows on Radio and Television such as 'Talk of the town' on Radio Plus, Peak Time Magazine on Kool FM, ‘Controverse’ on Radio one where the whole concept of 24/7 and information about the festival were discussed.

After the French news on MBC 1, there was a series of 4 programs of 5 minutes , produced by MRoad Creations which acted as a countdown 4 days prior to the 31st, building up a well-orchestrated sense of anticipation in the Mauritian public for something that had never been experienced locally. Participants included the Chairman and Director of HRDC, Mr. D. Tulsidas and Mr. R. Aukloo, the Lord Mayor Mr M. Gordeea, ACP Jowaheer and Mr Yousouf Sooklall. Information about the event and the calendar of events as well as the temporary change of name of the roads (as described above) were all put on the official 24 by 7 website. (www.mauritius24by7.com)

All local newspapers were contacted and briefs were sent to them regarding the event. There were 35 press articles over the 3 weeks in Le Matinal, Le Mauricien, L’express, Defi Plus, 5 plus, Weekend, News on Sunday, Samedi Plus, Expresso , Business Magazine, Le Dimanche, Weekly Scope, Opinion Express and Mauritius Times.

Communication was also shared with regional press organs like Le Quotidien of Reunion Island.

On the day of the opening, the TV news in Hindi at 18.00 hrs, in Kreol at 19.00 hrs, in French at 19.30 had live transmission of the Opening Ceremony.

On Wednesday 5^th August, a program of approximately 40 minutes was broadcast showing images of the crowds and of the unimaginable animation of Port Louis during these 3 days. In general the feedback was positive. Participants were the chairman of the HRDC Mr Tulsidas, Mr ACP Preetamsing Jawaheer, Mr Ibrahim Koodoruth and Mr Cassam Kureemun.

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