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24/7 Festival Week / Print Media

Regarding print media, there were 4 types of flyers and inserts. Some of these were distributed on planes; some were meant to sensitize the public about the event; some informed about the participating shops and restaurants (and discount rates); and some gave a detailed list of musical and other activities over the three days. There were 175 banners that were strategically placed around Mauritius, of these, 75 were digitally printed in full colour (quad) and were put in various high-visibility places around Port Louis. At the South and North entrance of Port Louis (at Roche Bois and at Pailles, on the highway) there were two huge 2x2 meters banners to communicate about the event.  Roll-up banners, special sponsors' banners, T-Shirts and Umbrellas were other print material produced.

 

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Flyers                              Sponsor Banners

      

 

Roll up Banners                 Umbrella

    

 

T-Shirt

 
 
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